Product Marketing Manager, Plumbing & HVAC Power Tools in Brookfield, Wisconsin

Date Posted: 1/5/2021

Job Snapshot

Employee Type: Full-time
Job Type: Marketing
Date Posted: 1/5/2021

Job Description

Under the direction of and reporting to a Group Manager or Director of Product Managment, primary duties are to plan, grow and manage Plumbing & HVAC power tool product category(s) through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers.

Duties and Responsibilities

  • Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.
  • Proactively manage the portfolio of products within the category(s).
  • Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.
  • Assist in the development of the overall departmental product strategy.
  • Conduct market & user based research (primarily Plumbing and Mechanical contractors) to understand the strategic, tactical, and new product development needs within the category(s)
  • Must be comfortable working on a commercial & residential jobsite: end user visits, making sales calls with Milwaukee sale & distributor sales force, and field testing.
  • Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule.
  • Define needs of end users, develop product requirements and submit appropriate documentation to initiate new product efforts.
  • Provide customer input throughout the new product development process.
  • Analyze and interpret market findings and report to senior management.
  • Uncover, assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation.
  • Work collaboratively with Engineering to ensure products in development meet the required targets and is being delivered on time.
  • Develop comprehensive commercial plan to support all new product launches with "How we win" training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan.
  • Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget
  • Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).
  • Act as the internal and external focal point for the resolution of product issues within the category(s) -- own your category.
  • Champion and lead various departmental improvement initiatives.
  • Maintain up-to-date knowledge of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
  • Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.

Education and Experience Requirements

  • Requires a Bachelor's degree in Marketing, Business Administration or related area
  • A minimum of 4-7 years experience in Marketing/Sales roles(s).
  • Position requires accomplished analytic, written, verbal, and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.
  • Willingness to travel 25-30% of the time.
  • Proficiency in PC skills including MS Office and Internet usage is required.
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