Product Marketing Manager, Plumbing & HVAC Power Tools in Brookfield, Wisconsin

Under the direction of and reporting to a Group Manager or Director of Product Managment, primary duties are to plan, grow and manage Plumbing & HVAC power tool product category(s) through the administration and coordination of a variety of marketing functions and projects while maintaining a cooperative relationship with internal and external customers.

Duties and Responsibilities

• Develop 3 year strategy & plan and initiate marketing and new product development efforts to grow sales and profits in the category(s) of responsibility.
• Proactively manage the portfolio of products within the category(s).
• Implement and monitor strategies including product positioning, forecasting, cost reductions, product updates and/or obsolescence.
• Assist in the development of the overall departmental product strategy.
• Conduct market & user based research (primarily Plumbing and Mechanical contractors) to understand the strategic, tactical, and new product development needs within the category(s)
• Must be comfortable working on a commercial & residential jobsite: end user visits, making sales calls with Milwaukee sale & distributor sales force, and field testing.
• Lead and interact globally with various cross functional teams and departments to collaborate and deliver objectives on schedule.
• Define needs of end users, develop product requirements and submit appropriate documentation to initiate new product efforts.
• Provide customer input throughout the new product development process.
• Analyze and interpret market findings and report to senior management.
• Uncover, assess and analyze new business or product opportunities and be able to articulate to management your findings and recommendation.
• Work collaboratively with Engineering to ensure products in development meet the required targets and is being delivered on time.
• Develop comprehensive commercial plan to support all new product launches with "How we win" training modules, product specific videos & collateral, web campaign, channel or trade specific strategies, as well as a full promotional plan.
• Collaborate with brand & channel marketing to develop appropriate programs and promotions to deliver quarterly and annual budget
• Participate in key customer presentations, line reviews, editorial visits/interviews, trade shows and other industry events as needed to promote the category(s).
• Act as the internal and external focal point for the resolution of product issues within the category(s) -- own your category.
• Champion and lead various departmental improvement initiatives.
• Maintain up-to-date knowledge of competitive & market information including product catalogs, price lists, current promotions, new product introductions and regulatory issues.
• Attend trade shows, seminars and other industry events as necessary to stay abreast of market and industry trends.

Education and Experience Requirements

• Requires a Bachelor's degree in Marketing, Business Administration or related area
• A minimum of 4-7 years experience in Marketing/Sales roles(s).
• Position requires accomplished analytic, written, verbal, and interpersonal skills plus demonstrated track record of achievements in positions or increasing responsibilities, problem solving and decision making abilities.
• Willingness to travel 25-30% of the time.
• Proficiency in PC skills including MS Office and Internet usage is required.